Your Own Instant ISP At Futurex.
While a fully operational, tailor-made, branded
demonstration version of a company's own Internet Service
Provider (ISP) normally takes weeks to create, a Futurex 2004
exhibitor is promising customers that it will supply them this
product within 10 minutes.
Branded Internet, a private label Internet
service provider company, will be offering visitors an ISP
branded with their own company name, information and logo.
The Branded Internet Service Provider (BISP)
system was developed to give any company the ability to offer
their own premier, low-cost ISP service. Branded Internet says
the system enables companies to create new business
opportunities, increase revenue streams, improve marketing and
cut costs by providing customers with Internet services.
"We see a future where any size or type of
organisation that has a need can benefit from having their own
ISP. They don't have to go through the operational difficulty of
managing one because it is not their core business," says Lance
Terner, CEO of Branded Internet.
"These companies can focus on what they do best,
service their customer base and promote and market their brand,
while we take care of the full ISP service for them. This
includes the infrastructure, support, right through to billing."
Mecer has already teamed up with Branded Internet
to launch Mecer Net, a BISP that targets Mecer dealers and
end-users. According to Terner, the BISP model enables Mecer to
have its own ISP without incurring the costs of setting up a new
one.
"Through the Mecer Net service, Mecer is now
offering not only an enhanced product range and an additional
service, but an opportunity for Mecer dealers to earn rebates by
signing up end-users to the service," he says.
"Aside from Mecer, Branded Internet has also
enabled computer stores, dealers, Internet cafés and even a
retail clothing chain to launch their own ISP, under their own
name."
"Now, instead of having to pass customers onto
other ISPs, companies can bundle the Internet with their
products and thus keep the clients for themselves," says Terner.
