Startup VOIP Carrier Launches.
Switch Communications Limited, one of the UK’s
leading telecommunications systems suppliers, today announced
the launch of SwitchIP Limited – a new company designed to
satisfy industry demand for simple-to-manage, cost-effective and
high-quality voice, real-time video conferencing and data over
IP (Internet Protocol) delivery, at a fraction of the cost of
traditional MPLS (Multi Protocol Label Switching), leased-line
and Frame Relay networks.
Entering the market with a thoroughbred pedigree,
and delivering its WAN (Wide Area Network) solutions via
globally recognised BT and Cisco products, SwitchIP is the first
company in the world to provide proven QoS (Quality of Service)
standards for voice and real-time video conferencing over IP by
utilising unique and totally secure xDSL broadband technology
with MPLS – thereby solving the problems of audio and visual
breakdown that have undermined solutions from other providers.
SwitchIP delivers this impressive service through
InPurpleÔ – a unique IP VPN (Internet Protocol Virtual Private
Network) broadband product that links voice, video and data
communications across disparate company locations. The new
xDSL-based service offers a combination of previously
unavailable end-to-end security, with reliability and crystal
clear voice and image quality, backed by stringent SLAs (Service
Level Agreements).
InPurple™ will also complement and integrate with
Switch Communications’ best-of-breed Enterprise
telecommunications solutions – enabling businesses to commission
their voice, data, networking and communications projects from a
single, reliable and respected source.
SwitchIP’s InPurple™ service will be particularly
attractive to organisations with multiple UK or international
locations and those who have held back from deployment of VoIP
because of the perceived high capital cost of migrating to IP
telephony. With an InPurple™ network, customers can keep all of
their existing equipment and their legacy PBXs can easily
interface to take advantage of InPurple’s features and benefits
– making it ideal for call centre environments.
QoS standards are applied and enforced 24 hours a
day, 365 days a year by SwitchIP’s sophisticated and proactive
network operations control centre (NOCC). Through its InPurple™
portfolio, SwitchIP has the ability to provide trusted converged
communications – removing the need for separate voice and data
networks, and giving network managers the confidence to route
all their company’s voice and data traffic over a single secure,
high performance IP infrastructure.
InPurple™ produces immediate savings for
businesses, as calls to other offices on the network are not
charged on a metered basis but are totally free of charge
regardless of volume. Costs for calls made to locations outside
the network are also substantially reduced. This is because
InPurple enables companies to make calls or send faxes from any
office and break out of the IP network to the PSTN at the branch
closest to the destination of the call. For example, companies
utilising the InPurple International products can make a
long-distance call from London to the USA, and only pay for a
short-distance call within America.
InPurple also delivers a range of other benefits
to businesses, including dramatic reductions in the costs
associated with running a WAN, greater bandwidth availability
and high-speed centralised Internet access for all users, as
well as the potential to add a range of sophisticated call
management functions.
Dominic Campanaro, Director of Switch
Communications and SwitchIP comments: “UK businesses have been
aware of the advantages of deploying Voice over IP solutions for
some time but have been hesitant as no-one has yet been able to
guarantee call quality or connectivity over broadband – until
now. However, InPurple™ shows that QoS standards with MPLS can
be applied to voice and real-time delivery over low-cost
broadband connections, which is bound to send some serious
shockwaves through the industry. Converged voice and data, over
a single network, is already bringing significant business
benefits to our customers and we have no doubt that voice and
video based IP communications finally have the guaranteed
low-cost transport mechanism to make a breakthrough.“
