Asia-Pacific's Satellite Broadband Market Is Set to Fly
(cont’d)
By Computerworld
Existing
satellite broadband and media customers, as well as mobile and
airline broadband users, are also a potential market for
satellite broadband access. Jose del Rosario, strategic analyst
and program leader at research group Frost and Sullivan, agrees
that satellite broadband access is set to scale to
moderate-to-high levels but notes that it has lagged behind its
terrestrial counterparts in terms of penetrating business and
residential markets in Asia.
Satellite
broadband access services must be positioned as niche solutions,
setting them apart from those of competing platforms such as T1,
ISDN, DSL and cable modems, del Rosario explains.
SingTel's IP
satellite broadband infrastructure and service, for example, is
targeted at Internet service providers, multinational companies,
government agencies, broadcasters, Webcasters, multimedia
production houses and content providers.
Known as
Digital Video Broadcasting over Internet protocol (DVB-IP), the
new service packages IP traffic – voice, video, Internet -based
applications and other online content – into a DVB stream before
transmission via satellite broadband to multiple sites in the
Asia Pacific simultaneously.
Frost and
Sullivan's del Rosario believes the satellite broadband market
will grow as technological improvements and price decreases lead
to greater end user appeal. "The key technology innovation is
the availability of two-way systems (capable of uplinks and
downlinks via satellite) due to the instant infrastructure
advantage these systems provide," he says.
